Exhibition Stand Gamification at the 2024 ACT Annual Conference: Aviva Investors

ACC Liverpool Exhibition Stand Crazy Golf Gamification Aviva Investors
ACC Liverpool Exhibition Stand Crazy Golf Gamification Aviva Investors

The 2024 Association of Corporate Treasurers (ACT) Annual Conference at ACC Liverpool is shaping up to be a highlight of the corporate treasury calendar, and Aviva Investors is leading the charge with an innovative approach to their exhibition stand. This year, they are bringing the excitement and engagement of gamification to the forefront, aiming to draw in attendees and create memorable interactions. Central to their strategy is our windmill-themed crazy golf hole with branded windmill sails.

Why Gamification of Exhibition Stands?

In today’s fast-paced business environment, capturing the attention of conference attendees can be a daunting task. Traditional methods of engagement often fall short in the face of information overload and busy schedules. This is where gamification comes into play. By incorporating elements of play and competition into their exhibition stand, Aviva Investors is creating an inviting and dynamic space that encourages visitors to stop, engage, and interact.

The Windmill Crazy Golf Hole

At the heart of Aviva Investors’ stand is the windmill crazy golf hole, a creative and visually striking attraction. The windmill features sails adorned with the Aviva Investors brand, ensuring that the company’s identity is front and centre. This eye-catching installation is not just about aesthetics; it serves as a functional mini-golf challenge that promises fun and interaction.

Visitors to the stand can try their hand at putting through the windmill, adding a layer of excitement and friendly competition to the experience. This interactive element not only draws people in but also encourages them to spend more time at the stand, engaging with Aviva Investors’ team and learning about their offerings in a relaxed and enjoyable setting.

Benefits of the Approach

  1. Increased Foot Traffic: The playful nature of the windmill crazy golf hole acts as a magnet for attendees, drawing in curious onlookers and potential clients who might have otherwise walked by.
  2. Brand Visibility: The branded windmill sails ensure that the Aviva Investors logo is prominently displayed, reinforcing brand recognition every time someone takes a swing.
  3. Enhanced Engagement: By offering an interactive and enjoyable experience, Aviva Investors fosters deeper connections with visitors, making them more likely to remember the company and its services.
  4. Memorable Experience: The uniqueness of the gamified experience ensures that visitors leave with a positive and lasting impression of Aviva Investors, setting the company apart from competitors.

Creating Lasting Impressions

The gamification strategy is about more than just fun and games; it’s about creating lasting impressions. As attendees navigate the conference, the playful challenge of the windmill crazy golf hole provides a welcome respite from the usual business discussions. It’s an opportunity for Aviva Investors to showcase their creativity, innovation, and commitment to engaging with the financial community in meaningful ways.

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